Privacy Policy
Effective Date: June 18, 2026
Last Updated: June 18, 2026
Amit Dhuria (“we,” “us,” or “our”) operates the website amitdhuria.com (the “Site”). This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit the Site, book a call, interact with our chat widget, or otherwise communicate with us.
This Policy is intended to comply with Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA), Canada’s Anti-Spam Legislation (CASL), and to provide disclosures relevant to visitors from the United States and other regions.
1. Information We Collect
We collect personal information in the following ways:
- Contact and booking information: When you book a free strategy call (via Calendly or a similar scheduling tool), we collect your name, email address, phone number, business name, and any details you choose to share about your goals or challenges.
- Chatbot / live chat information: When you interact with the chat widget on our Site, we collect the messages you send, any contact information you provide during that conversation, and metadata such as the time and duration of the chat.
- Email communications: If you email us directly, we retain that correspondence, including your name, email address, and the content of your message.
- Automatically collected information: When you browse the Site, we automatically collect technical information including your IP address, browser type, device type, pages visited, time spent on pages, referring website, and general location (city/region level) through cookies and similar tracking technologies.
2. Cookies and Tracking Technologies
Our Site uses multiple tracking and analytics tools to understand how visitors use the Site and to measure the effectiveness of our marketing. These tools may include, but are not limited to:
- Google Analytics — to understand website traffic, visitor behaviour, and page performance.
- Meta Pixel (Facebook/Instagram) — to measure the effectiveness of advertising and to build audiences for future advertising.
- LinkedIn Insight Tag — to measure advertising performance and website conversions originating from LinkedIn.
- Other similar advertising or analytics pixels we may add from time to time to improve our marketing and Site performance.
These tools use cookies, pixels, and similar technologies that may track your activity on our Site and, in some cases, across other websites and platforms. You can control or disable cookies through your browser settings. Disabling cookies may affect the functionality of certain parts of the Site, including the chat widget and booking forms.
Note for implementation: If multiple tracking pixels are active, Canadian and international best practice (and likely legal requirement depending on your visitor base) is to display a cookie consent banner allowing visitors to accept or decline non-essential cookies before tracking begins. Confirm with your developer that a consent banner is installed and configured correctly.
3. How We Use Your Information
We use the personal information we collect to:
- Respond to your inquiries and schedule strategy calls or consultations
- Provide, operate, and improve our coaching and consulting services
- Communicate with you about our services, including follow-up emails after a call or chat
- Operate and improve the AI chatbot experience on our Site
- Analyze Site traffic and user behaviour to improve content, layout, and marketing
- Measure and optimize advertising campaigns across platforms such as Meta and LinkedIn
- Comply with legal obligations and protect against fraudulent or unauthorized activity
4. Legal Basis and Consent
By submitting information through our booking form, chat widget, or email, you consent to the collection and use of that information as described in this Policy. Where required under CASL, we will only send you commercial electronic messages (such as marketing emails) if you have provided express or implied consent, and every such message will include a clear method to unsubscribe.
5. How We Share Your Information
We do not sell your personal information. We may share your information in the following limited circumstances:
- With service providers who help us operate the Site and our business, such as scheduling tools (e.g., Calendly), email service providers, chatbot/AI providers, and analytics or advertising platforms (Google, Meta, LinkedIn) — each of which has its own privacy practices governing the data they process on our behalf.
- If required to do so by law, regulation, legal process, or governmental request.
- To protect the rights, property, or safety of Amit Dhuria, our clients, or others.
- In connection with a business transition, such as a merger, acquisition, or sale of assets, in which case personal information may be transferred as part of that transaction.
6. Data Retention
We retain personal information for as long as necessary to fulfill the purposes outlined in this Policy, including maintaining business records, responding to inquiries, and complying with legal obligations. Chat widget conversation logs and booking information are retained for a reasonable period to support follow-up communication and service quality, after which they may be archived or deleted.
7. Your Rights
Depending on your location, you may have the right to:
- Request access to the personal information we hold about you
- Request correction of inaccurate or incomplete information
- Request deletion of your personal information, subject to legal or legitimate business retention requirements
- Withdraw consent to marketing communications at any time by using the unsubscribe link in our emails or contacting us directly
- Opt out of non-essential cookies and tracking through your browser or our cookie consent tool, where available
To exercise any of these rights, contact us using the information in Section 10 below.
8. Data Security
We take reasonable administrative, technical, and physical measures designed to protect your personal information from unauthorized access, use, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.
9. International Visitors
This Site is operated from Canada. If you are visiting from outside Canada, including from the United States or elsewhere, please be aware that your information may be transferred to, stored, and processed in Canada or other jurisdictions where our service providers operate, which may have different data protection laws than your home jurisdiction.
10. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us at:
Email: growth@amitdhuria.com
11. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. The “Last Updated” date at the top of this Policy indicates when it was last revised. We encourage you to review this Policy periodically.